Privacy Policy

Digital Marketing Association

Last updated: 5th January 2026

Introduction

This privacy policy explains how Digital Marketing Association (‘we’, ‘us’, or ‘our’) collects, uses, and protects your personal information when you use our services, including our website at

digitalmarketingassociation.co.uk and related activities such as sales, marketing, and events.

If you have questions about this policy, please contact us at info@digitalmarketingassociation.co.uk.

Information We Collect

Information You Provide

When you register, contact us, or use our services, you may provide: names, email addresses, phone numbers, job titles, usernames, passwords, billing addresses, and contact preferences.

Sensitive Information

With your consent or as permitted by law, we may process sensitive information including student data, information revealing race or ethnic origin, and government identifiers such as National Insurance numbers.

Automatically Collected Information

When you visit our services, we automatically collect technical information including your IP address, browser type, device information, operating system, location data, and details about how you use our services. We collect this through cookies and similar technologies.

Information from Third Parties

We may obtain information about you from public databases, marketing partners, social media platforms, and other external sources to enhance our ability to provide relevant services.

How We Use Your Information

We use your information to: deliver our services to you; respond to your enquiries and provide support; send administrative communications about our products and services; enable communication between users; request feedback; send marketing communications (with your consent); deliver targeted advertising; protect our services from fraud and security threats; analyse usage trends; and measure the effectiveness of our marketing campaigns.

Legal Basis for Processing

We process your information based on: legitimate business interests (where these do not override your rights); legal obligations; your consent; and to protect vital interests. We act as the ‘data controller’ for information described in this policy, unless we are processing information on behalf of our customers as a ‘data processor’.

Who We Share Your Information With

We may share your information with trusted third parties who provide services on our behalf, including: advertising and marketing services (Elastic Email, SendGrid); cloud computing (Amazon Web Services); communication tools (Crisp); analytics services (Google Analytics, Google Tag Manager); content platforms (YouTube, Vimeo); and data security services (Amazon Glacier, Laravel Forge).

We may also share information during business transfers, with affiliates, with business partners, and with other users when you interact with public areas of our services.

Cookies and Tracking

We use cookies and similar technologies to maintain security, save your preferences, and provide basic site functions. We also use these technologies for analytics and advertising purposes. You can manage your cookie preferences through your browser settings. For more details, please see our Cookie Notice.

How Long We Keep Your Information

We retain your information only as long as necessary for the purposes outlined in this policy, unless a longer period is required by law. When we no longer need your information, we will securely delete or anonymise it.

How We Protect Your Information

We implement appropriate technical and organisational security measures to protect your information. However, no method of electronic transmission or storage is completely secure. We recommend accessing our services within a secure environment.

Children’s Privacy

We do not knowingly collect information from children under 18, except as part of our apprenticeship programme. If you believe we have collected information from a child, please contact us at info@datalaw.org.

Your Privacy Rights

Depending on your location, you may have the right to: access your personal information; request correction or deletion of your data; restrict or object to processing; request data portability; and withdraw consent at any time.

To exercise these rights, contact us using the details below. If you are in the EEA, UK, or Switzerland, you may also lodge a complaint with your local data protection authority.

To opt out of marketing emails, click the unsubscribe link in any marketing email or contact us directly.

Updates to This Policy

We may update this policy from time to time. The ‘Last updated’ date at the top of this policy indicates when it was last revised. We will notify you of material changes by posting a prominent notice or contacting you directly.

Contact Us

For questions or concerns about this policy, contact our Data Protection Officer:

Datalaw Ltd

Data Protection Officer

3a Bridgewater Street

Liverpool, Merseyside L1 0AR

England

Email: info@datalaw.org

Phone: 01512362024

UK Representative: Sean Brogan

Email: sean.brogan@datalaw.org

Phone: 07528211765

Accessing or Deleting Your Data

To request access to, correction of, or deletion of your personal information, please submit a data subject access request or contact us using the details above.