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Paid Ads: Instant Leads Via Google Ads Course
Paid Ads: Instant Leads Via Google Ads Course
Please note this course is targeted towards law firms but the strategies discussed can be applied to all industries.
Discover how Google Ads can generate immediate enquiries for your organisation in this practical session focused on paid search marketing. This course will guide professionals and marketing teams through the essentials of using Google Ads to attract potential clients.
You’ll learn how paid advertising can complement your wider digital marketing strategy, helping your organisation appear at the top of search results and capture high-intent leads. The session will also provide practical insights into campaign setup, keyword targeting, and performance optimisation so you can maximise the value of your advertising spend.
What You'll Learn
- How Google Ads works and why it can be effective for generating enquiries.
- How to structure paid ad campaigns that target people actively searching for your services.
- Key techniques for selecting keywords and writing ads that attract the right clients.
- How to manage and optimise campaigns to improve performance and maximise return on investment.
- How paid advertising fits within a wider digital marketing strategy.
