Privacy Policy
Digital Marketing Alliance – Member Directory
Last updated: 2nd March 2026
Introduction
This privacy policy explains how Digital Marketing Alliance (‘we’, ‘us’, or ‘our’) collects, uses, and protects your personal information when you use our Member Directory service, available at digitalmarketingalliance.co.uk/directory.
The Member Directory allows members to create professional profiles that may be visible to other members and, where selected, the public. By creating a directory listing, you consent to the collection and use of your information as described in this policy.
If you have questions about this policy, please contact us at info@digitalmarketingalliance.co.uk.
Information We Collect
Information You Provide for Your Directory Listing
When you create or update your directory profile, you may provide:
- Contact information: name, email address, phone number
- Professional information: job title, areas of expertise
- Visibility preferences: whether your listing is visible to members only or publicly
Account Information
To manage your directory listing, we also collect account credentials including your username and password.
Automatically Collected Information
When you access the directory, we automatically collect technical information including your IP address, browser type, device information, and details about how you use the directory. We collect this through cookies and similar technologies.
How We Use Your Information
We use your information to:
- Display your professional profile in the Member Directory
- Manage your directory account and respond to your enquiries
- Send administrative communications about the directory service
- Protect the directory from fraud, spam, and security threats
- Analyse usage trends to improve the directory service
Visibility of Your Directory Listing
Important: Information you include in your directory profile may be visible to:
- Other registered members of the Digital Marketing Alliance
- The general public (if you select a public listing option)
- Search engines (for public listings)
- LinkedIn Profile (if shared)
You control what information appears in your listing and can update your visibility preferences at any time through your account settings.
Legal Basis for Processing
We process your information based on:
- Consent: By creating a directory listing, you consent to the publication of your profile information
- Legitimate interests: To operate and improve the directory service
- Legal obligations: Where required by law
Who We Share Your Information With
Your directory listing information is shared as follows:
- Directory visitors: Your profile information is displayed according to your visibility settings
- Service providers: We use trusted third parties to host and operate the directory, including cloud computing services (Amazon Web Services), analytics services (Google Analytics), and security services
We do not sell your personal information to third parties.
Cookies and Tracking
We use cookies and similar technologies to maintain your session, save your preferences, and provide basic directory functions. For more details, please see our Cookie Notice.
How Long We Keep Your Information
We retain your directory listing for as long as you maintain an active membership and choose to have a listing. If you delete your listing or your membership ends, we will remove your profile from the directory. We may retain certain account information for legal and administrative purposes.
How We Protect Your Information
We implement appropriate technical and organisational security measures to protect your information. However, please be aware that information you choose to publish in your directory listing is accessible to others according to your visibility settings.
Your Privacy Rights
You have the right to:
- Access the personal information we hold about you
- Edit your directory listing at any time through your account
- Delete your directory listing
- Restrict the visibility of your listing
- Withdraw consent for your information to be displayed
- Lodge a complaint with your local data protection authority
To exercise these rights, update your profile settings or contact us using the details below.
Updates to This Policy
We may update this policy from time to time. The ‘Last updated’ date at the top indicates when it was last revised. We will notify you of material changes by email or by posting a notice on the directory.
Contact Us
For questions or concerns about this policy or your directory listing, contact our Data Protection Officer:
Datalaw Ltd Data Protection Officer 3a Bridgewater Street Liverpool, Merseyside L1 0AR England
Email: info@datalaw.org Phone: 01512362024
UK Representative: Sean Brogan Email: sean.brogan@datalaw.org Phone: 07528211765