{"id":3,"date":"2025-08-07T11:40:04","date_gmt":"2025-08-07T10:40:04","guid":{"rendered":"https:\/\/digitalmarketingassociation.co.uk\/members\/?page_id=3"},"modified":"2026-03-02T16:55:26","modified_gmt":"2026-03-02T16:55:26","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/digitalmarketingalliance.co.uk\/members\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\r\n<h1 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold wp-block-heading\">Privacy Policy<\/h1>\r\n<h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">Digital Marketing Alliance &#8211; Member Directory<\/h2>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Last updated: 2nd March 2026<\/strong><\/p>\r\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\r\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Introduction<\/h3>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">This privacy policy explains how Digital Marketing Alliance (&#8216;we&#8217;, &#8216;us&#8217;, or &#8216;our&#8217;) collects, uses, and protects your personal information when you use our Member Directory service, available at digitalmarketingalliance.co.uk\/directory.<\/p>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The Member Directory allows members to create professional profiles that may be visible to other members and, where selected, the public. By creating a directory listing, you consent to the collection and use of your information as described in this policy.<\/p>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">If you have questions about this policy, please contact us at <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"mailto:info@digitalmarketingalliance.co.uk\">info@digitalmarketingalliance.co.uk<\/a>.<\/p>\r\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\r\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Information We Collect<\/h3>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Information You Provide for Your Directory Listing<\/strong><\/p>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">When you create or update your directory profile, you may provide:<\/p>\r\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\r\n<li class=\"whitespace-normal break-words pl-2\">Contact information: name, email address, phone number<\/li>\r\n<li class=\"whitespace-normal break-words pl-2\">Professional information: job title, areas of expertise<\/li>\r\n<li class=\"whitespace-normal break-words pl-2\">Visibility preferences: whether your listing is visible to members only or publicly<\/li>\r\n<\/ul>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Account Information<\/strong><\/p>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">To manage your directory listing, we also collect account credentials including your username and password.<\/p>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Automatically Collected Information<\/strong><\/p>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">When you access the directory, we automatically collect technical information including your IP address, browser type, device information, and details about how you use the directory. We collect this through cookies and similar technologies.<\/p>\r\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\r\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">How We Use Your Information<\/h3>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">We use your information to:<\/p>\r\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\r\n<li class=\"whitespace-normal break-words pl-2\">Display your professional profile in the Member Directory<\/li>\r\n<li class=\"whitespace-normal break-words pl-2\">Manage your directory account and respond to your enquiries<\/li>\r\n<li class=\"whitespace-normal break-words pl-2\">Send administrative communications about the directory service<\/li>\r\n<li class=\"whitespace-normal break-words pl-2\">Protect the directory from fraud, spam, and security threats<\/li>\r\n<li class=\"whitespace-normal break-words pl-2\">Analyse usage trends to improve the directory service<\/li>\r\n<\/ul>\r\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\r\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Visibility of Your Directory Listing<\/h3>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Important:<\/strong> Information you include in your directory profile may be visible to:<\/p>\r\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\r\n<li class=\"whitespace-normal break-words pl-2\">Other registered members of the Digital Marketing Alliance<\/li>\r\n<li class=\"whitespace-normal break-words pl-2\">The general public (if you select a public listing option)<\/li>\r\n<li class=\"whitespace-normal break-words pl-2\">Search engines (for public listings)<\/li>\r\n<li>LinkedIn Profile (if shared)<\/li>\r\n<\/ul>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">You control what information appears in your listing and can update your visibility preferences at any time through your account settings.<\/p>\r\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\r\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Legal Basis for Processing<\/h3>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">We process your information based on:<\/p>\r\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\r\n<li class=\"whitespace-normal break-words pl-2\"><strong>Consent:<\/strong> By creating a directory listing, you consent to the publication of your profile information<\/li>\r\n<li class=\"whitespace-normal break-words pl-2\"><strong>Legitimate interests:<\/strong> To operate and improve the directory service<\/li>\r\n<li class=\"whitespace-normal break-words pl-2\"><strong>Legal obligations:<\/strong> Where required by law<\/li>\r\n<\/ul>\r\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\r\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Who We Share Your Information With<\/h3>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Your directory listing information is shared as follows:<\/p>\r\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\r\n<li class=\"whitespace-normal break-words pl-2\"><strong>Directory visitors:<\/strong> Your profile information is displayed according to your visibility settings<\/li>\r\n<li class=\"whitespace-normal break-words pl-2\"><strong>Service providers:<\/strong> We use trusted third parties to host and operate the directory, including cloud computing services (Amazon Web Services), analytics services (Google Analytics), and security services<\/li>\r\n<\/ul>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">We do not sell your personal information to third parties.<\/p>\r\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\r\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Cookies and Tracking<\/h3>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">We use cookies and similar technologies to maintain your session, save your preferences, and provide basic directory functions. For more details, please see our Cookie Notice.<\/p>\r\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\r\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">How Long We Keep Your Information<\/h3>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">We retain your directory listing for as long as you maintain an active membership and choose to have a listing. If you delete your listing or your membership ends, we will remove your profile from the directory. We may retain certain account information for legal and administrative purposes.<\/p>\r\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\r\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">How We Protect Your Information<\/h3>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">We implement appropriate technical and organisational security measures to protect your information. However, please be aware that information you choose to publish in your directory listing is accessible to others according to your visibility settings.<\/p>\r\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\r\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Your Privacy Rights<\/h3>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">You have the right to:<\/p>\r\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\r\n<li class=\"whitespace-normal break-words pl-2\"><strong>Access<\/strong> the personal information we hold about you<\/li>\r\n<li class=\"whitespace-normal break-words pl-2\"><strong>Edit<\/strong> your directory listing at any time through your account<\/li>\r\n<li class=\"whitespace-normal break-words pl-2\"><strong>Delete<\/strong> your directory listing<\/li>\r\n<li class=\"whitespace-normal break-words pl-2\"><strong>Restrict<\/strong> the visibility of your listing<\/li>\r\n<li class=\"whitespace-normal break-words pl-2\"><strong>Withdraw consent<\/strong> for your information to be displayed<\/li>\r\n<li class=\"whitespace-normal break-words pl-2\"><strong>Lodge a complaint<\/strong> with your local data protection authority<\/li>\r\n<\/ul>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">To exercise these rights, update your profile settings or contact us using the details below.<\/p>\r\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\r\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Updates to This Policy<\/h3>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">We may update this policy from time to time. The &#8216;Last updated&#8217; date at the top indicates when it was last revised. We will notify you of material changes by email or by posting a notice on the directory.<\/p>\r\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\r\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Contact Us<\/h3>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">For questions or concerns about this policy or your directory listing, contact our Data Protection Officer:<\/p>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Datalaw Ltd<\/strong> Data Protection Officer 3a Bridgewater Street Liverpool, Merseyside L1 0AR England<\/p>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Email: <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"mailto:info@datalaw.org\">info@datalaw.org<\/a> Phone: 01512362024<\/p>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">UK Representative: Sean Brogan Email: <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"mailto:sean.brogan@datalaw.org\">sean.brogan@datalaw.org<\/a> Phone: 07528211765<\/p>","protected":false},"excerpt":{"rendered":"<p>Privacy Policy Digital Marketing Alliance &#8211; Member Directory Last updated: 2nd March 2026 Introduction This privacy policy explains how Digital Marketing Alliance (&#8216;we&#8217;, &#8216;us&#8217;, or &#8216;our&#8217;) collects, uses, and protects your personal information when you use our Member Directory service, available at digitalmarketingalliance.co.uk\/directory. The Member Directory allows members to create professional profiles that may be [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/digitalmarketingalliance.co.uk\/members\/wp-json\/wp\/v2\/pages\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalmarketingalliance.co.uk\/members\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digitalmarketingalliance.co.uk\/members\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digitalmarketingalliance.co.uk\/members\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalmarketingalliance.co.uk\/members\/wp-json\/wp\/v2\/comments?post=3"}],"version-history":[{"count":1,"href":"https:\/\/digitalmarketingalliance.co.uk\/members\/wp-json\/wp\/v2\/pages\/3\/revisions"}],"predecessor-version":[{"id":1230,"href":"https:\/\/digitalmarketingalliance.co.uk\/members\/wp-json\/wp\/v2\/pages\/3\/revisions\/1230"}],"wp:attachment":[{"href":"https:\/\/digitalmarketingalliance.co.uk\/members\/wp-json\/wp\/v2\/media?parent=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}